About Us
Our history
Incorporated | May 6, 2021
New Haven, Connecticut.
Our mission
501(c)(3) non profit organization enriching the lives of students through equity research.
We teach.
Our WHY
The 2024 TIAA Institute-GFLEC Personal Finance Index-
Generation Z—on average, correctly answered only 37% of the index questions in 2024.
-TIAA